join us on the path to environmental sustainability

eco-mission

A healthy planet requires all individuals and companies to adopt a greener existence. At Aventura clothing, our mission is to “help the earth… one garment at a time”. Our environmental responsibility is to provide our customers with fashionable “eco-friendly” products that will lower our ecologic footprint on the planet. Currently over 80% of the fabrics in the Aventura line are lower impact options with a high percentage of renewable, recycled and/or organic fibers. Join aventura clothing in practicing conscious consumption on our journey towards environmental sustainability.

from “hippie” to “hip”

What may have been, at one time, considered a “hippie” endeavor, the eco-social market has transitioned into a solidly “hip” lifestyle. Certainly, there are a number of companies with a more revolutionary approach, aimed at converting the world overnight to a completely green lifestyle. This is not the LOHAS consumer we intend on serving - Lifestyles of Health and Sustainability. “LOHAS describes a $228.9B US marketplace for goods and services focused on health, the environment, clean technology and alternative energy, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as cultural creatives. Approximately 30% of the adults in the US, or 63M people, are currently considered LOHAS Consumers.” www.LOHAS.com reference.

our customer

Our customer may already be shopping at Whole Foods, Trader Joe’s and the organic food aisle. Perhaps she volunteers at a local women’s shelter or participates in a neighborhood growing co-op. She’s not interested in protesting. Rather, she’s looking for ways to go green that fit into her schedule, complement her lifestyle and make sense for her family. The extraordinarily fickle women’s clothing industry is flooded with relatively attractive, affordable clothing that fits well. It simply isn’t enough anymore to make clothes that just look good. More and more, women are asking “why?” before they buy. For some, the answer comes in the form of customizable fit or recognizable brand name. And yet, an increasing number of women are looking for more than that. They’re interested in clothing and accessories they can look good in and feel good about. They’re looking for products that matter.

how we got started

That’s where we come in. We 'd like to introduce you to Aventura clothing - an exciting new line of women’s “eco-friendly” lifestyle apparel and accessories. Our eco roots were planted more than 6 years ago back in 2002, when we became a founding member of the organic exchange and at tended its first meeting on a dry-land organic cotton farm in Lubbock, TX.

At the time, the prospects of converting the multitude of conventional textiles into eco/sustainable alternatives appeared impossible. However, we embraced this vision and began working to weave alternative fabrics into our plans for a new, fresh and vibrant women’s lifestyle brand Organic cotton was the star of our first season – debuting in fashionable styles and colors rarely offered before as organics. Since then, we’ve added hemp, bamboo, soy, and recycled polyesters to our mix.

We are proud to say that our latest Aventura Clothing line, Spring/Summer 2009, now features over 80% eco/sustainable textiles, comprising over 100 styles. Our Fall 2009 line adds another 100+ “eco-friendly” styles from shirts to skirts, jackets and sweaters. Aventura Clothing provides the broadest ECO offering of any brand in the Outdoor Lifestyle market.